Why You Need Video Content Even If You're Camera Shy

Why You Need Video Content Even If You're Camera-Shy!

If the thought of recording yourself on video makes your stomach flip-flop, you’re not alone.

A lot of entrepreneurs and small business owners feel the same way. Maybe you don’t like how you look on camera, or you're worried you won’t know what to say. You might even think video is only for influencers with perfect lighting and high-end editing skills.

But here’s the truth…

Video content is no longer optional.

Whether you’re running a side hustle, a product-based business, or a coaching brand—video is the secret weapon that can help you build trust, attract new customers, and grow your audience online.

In fact, studies show that video gets 10x more visibility than static photos or text posts. That means more likes, more shares, more comments—and most importantly—more eyes on your business.

So if you’re ready to finally take the plunge into video content (even if you feel awkward), keep reading. This post will explain why video is so powerful, break things down into beginner-friendly steps, and give you a confidence boost to get started today.

Why Video Content Works (The Science + Psychology)

Before we dive into the how-to, let’s talk about the why.

1. Video builds connection and trust

People buy from people they like and trust. When your audience sees your face, hears your voice, and feels your energy through a video, it creates a deeper connection than a photo ever could.

Even a short, casual video can make your brand feel more real, relatable, and trustworthy.

2. The algorithm loves video

Social media platforms like Instagram, Facebook, TikTok, and even LinkedIn give priority to video content. That means your videos are more likely to be seen—especially short-form video like Stories, Reels, and TikToks.

Why? Because video keeps people on the app longer. And when someone watches your content longer, the algorithm rewards you by showing your posts to even more people.

3. People remember video

Video helps your message stick. Studies show viewers retain 95% of a message when they watch it in a video, compared to only 10% when reading it in text.

So if you want your message to actually land, video is the way to go.

“But I’m Camera-Shy…” Let’s Talk About That

Let’s be real for a second.

If the idea of being on video gives you anxiety, you are not alone. Many business owners feel nervous, awkward, or even scared to hit “record.”

But guess what?

You don’t need to be perfect. You don’t need a ring light. You don’t even need a script.

What you need is to start messy and start small.

Your audience is not expecting a Hollywood production. They’re not looking for perfection—they’re looking for you. The real you. Your voice, your heart, your passion for what you do.

And the only way to get better at video? Is by doing it.

5 Simple Video Ideas You Can Film (Today!)

If you’re new to video, don’t worry. You don’t have to dance, lip-sync, or act silly (unless you want to).

Here are five super simple video ideas you can film in under 5 minutes—no editing required:

1. Share a quick tip

Think of a common question your audience asks. Now answer it in a quick 15–30 second video.

Example: “Hey friends! Did you know you should always apply your moisturizer on slightly damp skin to lock in hydration? Try it and tell me how it works!”

2. Behind-the-scenes peek

People LOVE seeing what goes on behind the curtain. Show yourself packaging orders, prepping for a client call, creating content, or working on your laptop.

Example: “Here’s a little behind-the-scenes as I prepare your skincare orders for shipping!”

3. FAQ video

Pick one frequently asked question you get and answer it on camera.

Example: “One question I get a lot is: What’s the difference between toner and serum? Let me explain…”

4. Show a transformation

If you sell a product or service that has before/after results, show them off. Use your voice to explain what’s happening.

Example: “Here’s the difference in just 7 days of using our hydrating serum. Look at how glowy her skin is now!”

5. Start with ‘Did you know…?’

This is a great hook for grabbing attention and dropping a bite-sized piece of value.

Example: “Did you know that most people are using sunscreen wrong? You’re supposed to reapply every two hours!”

Tips for Recording Your First Video (Even If You’re Nervous)

Ready to go from “no way” to “I can do this”? Here are some tips to help you feel confident recording your first (or next) video:

Tip 1: Use your phone—nothing fancy required

You don’t need a camera crew or high-tech equipment. Your smartphone is more than enough.

Find good lighting (near a window works great), wipe your camera lens, and prop your phone up at eye level. Done!

Tip 2: Write down your key point

You don’t need a script—but having a one-line “main idea” can help you stay on track. Say it a few times out loud before recording.

Example: “My goal is to tell them this one skincare tip and encourage them to try it.”

Tip 3: Keep it short and sweet

You’re not making a movie. Aim for 15 to 30 seconds to start. That’s long enough to share value, but short enough to avoid overthinking.

Tip 4: Speak like you’re talking to a friend

Pretend you’re FaceTiming your bestie. No need to be formal. The more natural you are, the more relatable you’ll be.

Tip 5: Don’t rewatch it 20 times

Once you’ve recorded it, post it. Don’t fall into the trap of re-recording over and over. Trust yourself. Your people want real, not rehearsed.

The Best Places to Post Short Videos

Once you’ve created your video, here’s where you can post it:

• Instagram Stories: Disappear after 24 hours. Great for casual, daily videos.

• Instagram Reels: Stay on your profile and have discovery potential.

• Facebook Stories: Like IG Stories, but great for your FB audience.

• TikTok: If your audience is there, this is a powerful platform for short-form video.

• YouTube Shorts: YouTube’s version of Reels/TikToks.

• Pinterest Idea Pins: Yes, even Pinterest is video-friendly now!

Don’t overthink where to post—just pick one and go for it.

Why You Should Try Video (Today!)

• Video creates stronger connections with your audience.

• Platforms prioritize video, meaning more reach for you.

• Viewers remember video content more than anything else.

• You don’t need to be perfect—just be you.

• Starting small is better than waiting for “ready.”

What to Do After Reading This

ACTION STEP:
Grab your phone and record a 15–30 second video today. Here’s a fill-in-the-blank script to make it easy:

“Hey everyone! Did you know that [insert tip]? Try it out and let me know how it works for you!”

Still stuck? Try this prompt instead:

“Behind the scenes of my business: Here’s what I’m working on today…”

Plan ahead:

Challenge yourself to post one video per day for the next 7 days. Keep it simple and fun. Track what gets the most engagement!

Want bonus points?
Ask your audience a question at the end of the video to encourage replies and build interaction.

Example: “Have you ever tried this tip before? Let me know in the comments!”

You’ve Got This ❤️

Remember: You don’t have to be the most confident or charismatic person on camera. You just have to start showing up.

Video content is powerful not because it’s perfect—but because it’s human.

So go ahead—turn that camera on, share your voice, and let your audience fall in love with what you have to say.

You never know whose life or business you’ll impact… just by showing up.